The Bike Snob's name is Eben Weiss. He's 36 years old, grew up riding BMX and is not a stranger to the media world. After a brief stint as a New York City bike messenger, he spent more than a decade in the publishing industry, working as an agent with the Ralph M. Vicinanza, Ltd. literary agency. His wife, Sara Goodman, is an editor at St. Martin's Press, and the couple are expecting their first child in May. Mr. Weiss races locally on an amateur bike team sponsored by Gotham Bikes, a New York City shop. But by his own account, he's a mediocre racer. "I'm just a regular guy," Mr. Weiss said. Read the entire Wall Street Journal article here.